Dat Xanh Group (DXG) Appoints New Chairman and CEO in Strategic Restructuring

Overview

Dat Xanh Group (DXG) announced the appointment of Mr. Bui Ngoc Duc as Chairman of the Board of Directors and Mr. Nguyen Truong Son as CEO, effective April 16. The leadership change is part of a strategic restructuring and brand repositioning initiative as the company prepares for a new growth cycle, including potential international expansion.

Key Facts

• DXG appointed Mr. Bui Ngoc Duc as Chairman of the Board of Directors, replacing Mr. Luong Ngoc Huy.
• Mr. Nguyen Truong Son, formerly Deputy General Director of Investment and Chairman of Dat Xanh Services, was appointed as CEO.
• The appointments were made by the Board of Directors on April 16.
• The restructuring aims to separate two core business lines: real estate development and real estate services.
• Mr. Bui Ngoc Duc has over 25 years of experience and has been with DXG for more than 12 years.
• The company is repositioning ahead of Vietnam’s new private sector international expansion program (2026-2030).
• DXG closed at VND 15 on April 15, down 0.33%, with volume of 18.3 million shares.

What Happened

On April 16, the Board of Directors of Dat Xanh Group (HoSE: DXG) appointed Mr. Bui Ngoc Duc, the company’s General Director, as Chairman of the Board, replacing Mr. Luong Ngoc Huy. Simultaneously, Mr. Nguyen Truong Son, formerly Deputy General Director of Investment and Chairman of Dat Xanh Services, was appointed as General Director (CEO).

The leadership reshuffle is part of a broader strategic initiative dubbed “New Strategy - New Brand,” which involves restructuring the company’s brand and operating model. The core of this process is to clearly delineate the two main business segments: real estate development and real estate services. This separation is intended to prepare for a new operational structure as the company eyes international expansion, supported by the Vietnamese government’s recent program to encourage private enterprises to invest abroad during 2026-2030.

Market Context

DXG shares closed at VND 15 on April 15, down 0.33%, with trading volume of 18.3 million shares. The real estate sector on HOSE has been under pressure from regulatory changes and a sluggish property market. DXG’s restructuring and leadership change signal a proactive approach to navigate the current cycle and position for growth, particularly as the government rolls out policies to support private sector internationalization.

Strategic Significance

The appointment of Mr. Bui Ngoc Duc, who has deep experience in international projects and has been instrumental in DXG’s operational standardization, to the Chairman role indicates a focus on long-term strategic architecture and governance alignment with international standards. Mr. Nguyen Truong Son’s promotion from the services arm underscores the importance of the real estate services segment in the new structure. The separation of development and services businesses could unlock value by allowing each to pursue distinct strategies and capital structures, potentially attracting different investor bases.

What to Watch

• Further details on the new operational structure and any asset reallocation between the two core segments.
• Announcements regarding international partnerships or projects under the government’s overseas investment program.
• Q1 2026 earnings release to assess financial impact of restructuring costs.
• Any changes in foreign ownership limits or shareholder structure as the company rebrands.
• Updates on major project launches or divestments in the coming quarters.