PNJ Gold Price 29/10/2026: SJC Bars Rise to VND 14.27 Million per Chi

Overview

PNJ (Vàng Phú Nhuận, HOSE) listed its 999.9 gold products VND 70,000 per chi higher on the morning of 29/10/2026, with SJC gold bars quoted at VND 13.97-14.27 million per chi (buy-sell) as of 7:00 am. The adjustment applies to both the buy and sell sides and mirrors pricing at SJC, Doji and Bảo Tín Minh Châu, indicating a market-wide move rather than a PNJ-specific repricing.

Key Facts

• SJC 999.9 gold bars at PNJ: VND 13,970,000 buy / VND 14,270,000 sell per chi, up VND 70,000 on both sides versus the prior morning.
• PNJ plain rings (Nhẫn Trơn PNJ 999.9): VND 13,700,000 buy / VND 14,100,000 sell per chi.
• Kim Bảo, Phúc Lộc Tài and PNJ - Phượng Hoàng 999.9 products all quoted at VND 13,700,000 / VND 14,100,000 per chi.
• 999.9 jewellery gold: VND 13,470,000 buy / VND 13,920,000 sell per chi.
• SJC, Doji and PNJ all quoted SJC gold bars at the identical VND 13,970,000 / VND 14,270,000 per chi.
• Doji’s Hưng Thịnh Vượng plain rings were quoted at VND 13,760,000 / VND 14,160,000, a VND 60,000 premium to PNJ’s ring quote.
• Lower-purity jewellery grades were also listed, from 999 down to 333 (8K), with 916 (22K) at VND 12,131,000 / VND 12,751,000 per chi.

What Happened

The price table, published on the morning of 29/10/2026 and attributed to PNJ’s own listed quotes as of 7:00 am, shows the company lifting its SJC 999.9 gold bar price by VND 70,000 per chi on both the buying and selling sides compared with the previous morning. The sell price of VND 14,270,000 per chi places PNJ level with SJC and Doji for branded SJC bars, while its own plain ring and Kim Bảo product lines sit VND 170,000 per chi below the SJC bar sell price.

The article also sets out a full purity ladder, from 999.9 down to 333 (8K), reflecting PNJ’s dual role as a bullion and jewellery retailer. The source does not state the cause of the increase, and no company filing or regulatory announcement is cited; the figures are presented as a daily price bulletin. The filing does not disclose trading volumes or revenue implications.

Market Context

PNJ shares closed at VND 17,150 on 28/10/2026 on HOSE. The ticker sits in the personal and household goods sector, where earnings are sensitive to gold volume turnover and the spread between buy and sell quotes rather than to the direction of the gold price alone. The uniform VND 14,270,000 sell quote across PNJ, SJC and Doji indicates a managed, brand-linked domestic bar market in which individual retailers have limited pricing discretion on SJC-branded product.

Strategic Significance

The relevant thesis for long-term holders is margin, not direction. PNJ’s spread on SJC bars is VND 300,000 per chi, while its plain ring and Kim Bảo lines carry a VND 400,000 spread, so a rising gold price lifts revenue and working-capital requirements without necessarily lifting gross profit per unit. The VND 60,000 gap between PNJ’s ring quote and Doji’s Hưng Thịnh Vượng ring is the more informative competitive signal: PNJ is pricing its own-brand rings below a direct rival, which supports volume but compresses unit economics. Investors should read the daily bulletin as a demand indicator for the retail jewellery franchise rather than as a standalone earnings catalyst.

What to Watch

• PNJ’s next monthly or quarterly disclosure of gold revenue and inventory levels, to test whether higher prices are translating into volume.
• The buy-sell spread on PNJ’s own-brand rings versus Doji and Bảo Tín Minh Châu, as a read on pricing power.
• State Bank of Vietnam policy or gold-market intervention announcements, which have historically driven domestic bar premia.
• Global spot gold and USD/VND moves, since domestic quotes are reset daily against both.
• PNJ’s Q3 2026 earnings release date and any guidance on the jewellery segment’s gross margin.