SJC Gold 9999 Price 28/10/2026: PNJ Quotes 14.2M VND per Chi

Overview

SJC quoted gold bars at 13.9-14.2 million VND per chi at 8:15 on 28/10/2026, up 30,000 VND per chi on both the buy and sell side versus the prior morning, while SJC 99.99% ring gold was unchanged at 13.5-13.9 million VND per chi. The move matters for PNJ (HOSE), the listed jewellery retailer that distributes SJC-branded bars and sells its own PNJ 999.9 plain rings and Kim Bao gold at overlapping price points.

Key Facts

• SJC gold bars: 13,900,000 VND buy / 14,200,000 VND sell per chi at 8:15 on 28/10/2026, up 30,000 VND per chi on both sides.
• SJC 99.99% ring gold (1, 2 and 5 chi): 13,500,000 / 13,900,000 VND per chi, flat versus the prior morning.
• PNJ quotes SJC 999.9 bars at 13,900,000 / 14,200,000 VND per chi, matching SJC’s own board.
• PNJ plain rings 999.9 and Kim Bao 999.9: 13,860,000 / 14,160,000 VND per chi.
• PNJ jewellery 999.9: 13,450,000 / 13,900,000 VND per chi.
• Doji lists SJC bars at the same 13,900,000 / 14,200,000 VND per chi and its Hung Thinh Vuong round rings at 13,730,000 / 14,130,000 VND per chi.
• SJC 0.5 chi and 1 chi bars carry a slightly wider ask of 14,203,000 VND per chi versus 14,200,000 for the 1 luong and 10 luong bars.

What Happened

The price board, published by SJC and reproduced in the 28/10/2026 morning round-up, shows the standard 1 luong, 10 luong and 1 kg SJC bar at 13.9-14.2 million VND per chi, a 30,000 VND per chi increase at both the bid and the offer. The same board leaves SJC 99.99% ring gold unchanged at 13.5-13.9 million VND per chi, so the gap between branded bars and plain rings widened marginally on the day. Smaller denominations of SJC bars, at 0.5 chi, 1 chi and 2 chi, were offered at 14,203,000 VND per chi, a 3,000 VND premium over the standard bar.

The comparison table, also timed at 8:15, places PNJ alongside SJC, Doji and Bao Tin Minh Chau. PNJ’s SJC 999.9 bar quote matches the SJC board exactly at 13.9-14.2 million VND per chi, while its own PNJ 999.9 plain rings and Kim Bao 999.9 product sit 40,000 VND per chi below the bar offer at 14,160,000 VND. The article is a daily price bulletin rather than a company filing; it does not disclose volumes, revenue or any corporate action by PNJ.

Market Context

PNJ (HOSE) closed at 17.00 on 28/10/2026, unchanged on the session, on volume of 955,800 shares. The flat close alongside a marginal uptick in SJC bar quotes is consistent with the stock trading on retail jewellery demand and earnings expectations rather than on a 30,000 VND per chi bullion adjustment, which is small relative to the 14.2 million VND per chi offer. The bulletin covers the retail gold market broadly, with SJC, Doji, PNJ and Bao Tin Minh Chau all quoting within a narrow band, indicating no brand-level dislocation in the domestic market on the day.

Strategic Significance

For PNJ, the relevant signal is the spread structure rather than the 30,000 VND move. PNJ’s own branded plain rings and Kim Bao gold are quoted at 13.86-14.16 million VND per chi, a 40,000 VND per chi discount to the SJC bar offer, which preserves the conversion margin the retailer earns on branded product while keeping SJC bars competitive for customers who want the SJC label. Because ring gold held flat while bars edged up, the relative attractiveness of PNJ’s higher-margin plain-ring line was broadly unchanged. The bulletin does not quantify PNJ’s gold inventory, hedging position or gross margin, so the price data alone does not support a view on earnings.

What to Watch

• PNJ’s next monthly or quarterly retail revenue disclosure, which would show whether gold demand held through the late-October price level.
• Subsequent SJC morning boards to see whether the 30,000 VND per chi bar increase is sustained or reverses.
• The bar-to-ring spread, currently about 300,000-400,000 VND per chi on the offer, as a gauge of demand rotation between SJC bars and PNJ branded rings.
• Any State Bank of Vietnam gold-market intervention or SJC production quota announcement, which would affect domestic supply and brand premia.
• PNJ’s foreign-ownership and block-trade filings on HOSE for institutional flow signals around the 17.00 price level.