Dat Xanh Group (DXG) Plans Rebranding and 2026 Revenue Target of VND 5,000 Billion

Overview

Dat Xanh Group (DXG) announced plans to change its name and rebrand as part of a comprehensive restructuring to shift from a ‘service company’ image to an investment, development, and asset management conglomerate. The firm also set 2026 revenue and net profit targets of VND 5,000 billion and VND 268 billion, respectively, representing approximately 16% growth year-on-year. The announcement was made at the company’s annual general meeting of shareholders on April 17, 2026.

Key Facts

• DXG targets 2026 revenue of VND 5,000 billion and net profit after tax of VND 268 billion, up ~16% from 2025.
• The company plans to issue bonus shares at an estimated ratio of ~14%, increasing charter capital to over VND 12,600 billion.
• DXG currently has 10 projects in Ho Chi Minh City ready for development and sale.
• The Privé project is in phase 2 sales, with phase 3 expected to launch in Q2/2026; phase 1 construction is ~50% complete, with handover expected in Q2/2027.
• Gem Sky World in Long Thanh (Dong Nai) has completed infrastructure, with over 4,000 land lots granted certificates; remaining ~1,800 lots to be sold by end-2026.
• The company has 4 projects finalizing land financial obligations and 6 projects approved under Resolution 171/2024/QH15 for commercial housing pilot.
• The rebranding aims to shift DXG from a ‘service company’ to an investment, development, and asset management conglomerate.

What Happened

At the annual general meeting of shareholders on April 17, 2026, Dat Xanh Group (DXG) announced a strategic rebranding and name change to reposition itself from a ‘service company’ to a conglomerate focused on investment, development, management, and asset exploitation. Founder and Chairman of the Strategic Council, Mr. Luong Tri Thin, emphasized that the restructuring is necessary to enhance competitiveness as the real estate market enters a new cycle with structural changes.

The company also set financial targets for 2026: revenue of VND 5,000 billion and net profit after tax of VND 268 billion, representing approximately 16% growth. Shareholders approved a bonus share issuance of ~14%, raising charter capital to over VND 12,600 billion. DXG reported having 10 projects in Ho Chi Minh City ready for development, with key projects like The Privé and Gem Sky World progressing.

Market Context

DXG closed at VND 15 on April 15, 2026, down 0.33% with a volume of 18.3 million shares on HOSE. The stock has been under pressure amid a sluggish real estate market, but the company’s rebranding and project pipeline signal a strategic pivot. The broader Vietnamese real estate sector is recovering slowly, with policy support from Resolution 171/2024/QH15 providing a catalyst for project approvals.

Strategic Significance

The rebranding reflects DXG’s ambition to evolve from a brokerage and services-oriented firm into a full-fledged real estate developer and asset manager. This shift could unlock higher margins and reduce reliance on cyclical brokerage income. The focus on clean land bank expansion and technology adoption aims to improve operational efficiency. The bonus share issuance indicates management’s confidence in future growth, though the 16% profit target is modest relative to the scale of the restructuring.

What to Watch

• Q2/2026 earnings release for progress on revenue and profit targets.
• Official name change announcement and brand strategy details.
• Sales performance of The Privé phase 3 and Gem Sky World remaining lots.
• Updates on land financial obligations for the 4 projects and approval status of 6 pilot projects.
• Any changes in foreign ownership limits or capital raising plans.