DMX CEO Registers to Buy 732,000 Shares, Sell 1M MWG in Portfolio Shift

Overview

The CEO of Đầu tư Điện Máy Xanh (DMX), Mr. Đoàn Văn Hiểu Em, has registered to buy 732,000 DMX shares and sell 1 million MWG shares, signaling a strategic reallocation of his personal portfolio toward DMX. This marks his second insider purchase of DMX shares since the company listed on HOSE in August 2026. The transactions are scheduled between September 7 and October 9, 2026.

Key Facts

• Mr. Đoàn Văn Hiểu Em registered to buy 732,000 DMX shares from September 10 to October 9, 2026, via matching and/or negotiated methods.
• If successful, his DMX stake will rise from 4.1 million shares (0.32%) to 4.83 million shares (0.38%).
• He previously bought 268,000 DMX shares on August 6, 2026, increasing his stake from 0.302% to 0.32%.
• He also registered to sell 1 million MWG shares from September 7 to October 6, 2026, reducing his MWG stake from 2.26 million shares (0.15%) to 1.26 million shares (0.08%).
• DMX reported H1 2026 net revenue of VND 65,280 billion (+27% YoY) and after-tax profit of VND 4,876 billion (+73% YoY).
• DMX targets 2026 revenue of VND 122,500 billion and after-tax profit of VND 7,350 billion, implying ~15% and ~20% growth, respectively.
• As of June 30, 2026, DMX had total assets of VND 75,886 billion and equity of VND 22,677 billion, up 27.4% from end-2025.

What Happened

According to a filing from Đầu tư Điện Máy Xanh (DMX), CEO Đoàn Văn Hiểu Em has registered to purchase 732,000 DMX shares during the period from September 10 to October 9, 2026. The stated purpose is to increase his ownership in the company. The transaction will be executed via order matching and/or negotiated deals. If completed, his holding will increase from 4.1 million shares to 4.83 million shares, representing a rise from 0.32% to 0.38% of DMX’s charter capital.

In a parallel move, Mr. Đoàn Văn Hiểu Em also registered to sell 1 million MWG shares between September 7 and October 6, 2026. The filing states that the sale is intended to restructure his portfolio to shift toward DMX shares, with a long-term commitment to the company. This follows his earlier purchase of 268,000 DMX shares on August 6, 2026, which raised his stake from 3.83 million to 4.1 million shares.

Market Context

DMX, a subsidiary of MWG, listed on HOSE on August 6, 2026, and closed at VND 78,000 on September 4, 2026. MWG closed at VND 73,100 on the same day. The insider trading activity comes amid DMX’s strong financial performance: H1 2026 revenue grew 27% YoY and profit surged 73% YoY, achieving 53% of its revenue target and 66% of its profit target. The company holds a substantial cash position of VND 44,670 billion in cash and short-term investments, exceeding its short-term borrowings of VND 22,404 billion.

Strategic Significance

The CEO’s decision to increase his DMX stake while reducing MWG exposure signals confidence in DMX’s standalone growth prospects. DMX operates the retail chains for phones, electronics, and mobile devices, and is expanding into financial services, warranty, repair, and installation services. The company’s successful IPO and robust cash position provide a solid foundation for future expansion. This insider buying pattern, combined with strong earnings momentum, may attract investor attention to DMX as a distinct investment vehicle within the MWG ecosystem.

What to Watch

• Completion of the CEO’s DMX purchase and MWG sale by the respective deadlines.
• DMX’s Q3 2026 earnings report to assess whether growth continues at the H1 pace.
• Any further insider transactions by other executives or major shareholders.
• DMX’s progress toward its full-year revenue and profit targets.
• Market reaction to the CEO’s portfolio shift, particularly any impact on MWG’s share price.