DMX CEO Registers to Buy 732,000 Shares, Sell 1M MWG

Overview

Đoàn Văn Hiểu Em, CEO of Đầu tư Điện Máy Xanh (DMX), has registered to purchase an additional 732,000 DMX shares between September 10 and October 9, 2026, aiming to raise his stake to approximately 0.38%. Concurrently, he plans to sell 1 million MWG shares to rebalance his portfolio, signaling confidence in DMX’s growth prospects.

Key Facts

• Đoàn Văn Hiểu Em registered to buy 732,000 DMX shares, increasing his holdings to over 4.8 million shares (~0.38% of charter capital).
• The DMX purchase is scheduled from September 10 to October 9, 2026, via matching or negotiated methods.
• He also registered to sell 1 million MWG shares from September 7 to October 6, 2026, reducing his MWG stake from 0.15% to ~0.08%.
• DMX shares began trading on HOSE on August 6, 2026; the CEO bought 268,000 shares on the first trading day.
• Based on DMX’s recent price of ~77,600 VND/share, the purchase could cost about 57 billion VND.
• DMX reported net revenue of 75,474 billion VND in the first seven months of 2026, up 29% year-on-year, achieving 62% of the annual plan.
• Management expects after-tax profit for 2026 to exceed the 7,350 billion VND plan, potentially reaching over 10,000 billion VND.
• DMX plans cash dividends of at least 50% of annual after-tax profit, with interim dividends of 2,000 VND/share in December 2026 and another 2,000 VND/share after the April 2027 AGM, totaling 8,000 VND/share within 12 months.

What Happened

According to a regulatory filing, Đoàn Văn Hiểu Em, General Director of Công ty Cổ phần Đầu tư Điện Máy Xanh (DMX), registered to buy 732,000 DMX shares to increase his ownership. The transaction is expected to be executed via order matching or negotiated deals on the exchange from September 10 to October 9, 2026. If completed, his total DMX holdings would exceed 4.8 million shares, representing approximately 0.38% of charter capital.

In a related move, Hiểu Em also registered to sell 1 million MWG shares (Mobile World Group) during September 7 to October 6, 2026. The stated purpose is to restructure his investment portfolio, shifting capital toward DMX for long-term alignment. After the sale, his MWG stake would drop from about 2.26 million shares (0.15%) to 1.26 million shares (0.08%).

Market Context

DMX, listed on HOSE since August 6, 2026, closed at 78,000 VND on September 3, 2026. The stock has been active since its debut, with the CEO’s initial purchase of 268,000 shares on the first day. MWG, also on HOSE, closed at 73,000 VND on September 4, 2026, down 0.27% with volume of 2.2 million shares. The insider trades come as DMX reports robust revenue growth and outlines an aggressive dividend policy, contrasting with MWG’s more mature retail operations.

Strategic Significance

The CEO’s dual transaction underscores a strategic reallocation toward DMX, which is positioned for high growth in the consumer electronics retail sector. DMX’s revenue surge and profit guidance above plan suggest strong operational momentum, supported by seasonal demand, new product launches (e.g., iPhone 18), and international expansion via Erablue in Indonesia. The commitment to high cash dividends (minimum 50% of profit) and potential stock bonus (1:1) signals shareholder-friendly capital allocation. For investors, this insider activity may reflect management’s confidence in DMX’s near-term prospects, though the sale of MWG shares could also indicate a relative preference for DMX’s growth profile over MWG’s.

What to Watch

• Completion of the DMX share purchase and MWG sale within the announced windows (September-October 2026).
• DMX’s Q3 2026 earnings report to see if profit trends align with the above-plan guidance.
• Updates on DMX’s dividend payments, including the December 2026 interim dividend of 2,000 VND/share.
• Progress of Erablue’s expansion in Indonesia and its contribution to revenue.
• Any further insider transactions or changes in major shareholder stakes at DMX or MWG.