HAG Chairman Buys 4M Shares, Vows Profit in 1-2 Years; Targets VND 4.2T Net Profit

Overview

HAGL Chairman Doan Nguyen Duc announced at the 2026 Annual General Meeting that he has bought 4 million HAG shares and may acquire an additional 5 million, encouraging retail investors to do the same. The company set ambitious 2026 targets: net revenue of VND 8,624 billion and net profit of VND 4,202 billion, with no dividend payout to fund expansion in coffee, mulberry, and durian plantations.

Key Facts

• Chairman Doan Nguyen Duc has purchased 4 million HAG shares and may buy another 5 million.
• HAGL targets 2026 net revenue of VND 8,624 billion and net profit of VND 4,202 billion (nearly double 2025).
• No dividend will be paid in 2026; a dividend of VND 500 per share is proposed for 2027.
• The company plans to plant 7,000 ha of coffee, 1,000 ha of mulberry, and 700 ha of durian in 2026.
• HAGL aims to invest in four wet-processing plants and one extraction plant to complete the value chain.
• Financial support comes from Orient Commercial Bank (OCB) and technical assistance from the Western Highlands Agriculture and Forestry Science Institute (WASI).
• The long-term goal is to own over 30,000 ha of agricultural land by 2030, with 20,000 ha of coffee by 2028.

What Happened

At the 2026 Annual General Meeting held on April 17 in Ho Chi Minh City, HAGL Chairman Doan Nguyen Duc addressed shareholder concerns about the stock’s volatility. He disclosed that he had already purchased 4 million HAG shares and hinted at further purchases, stating, “Maybe next time I’ll buy another 5 million. This is the most I’ve ever bought because there aren’t many opportunities left.” He encouraged retail investors to follow suit, adding, “If you lose money in 1-2 years, come and scold me.”

The company also presented its 2026 business plan, targeting net revenue of VND 8,624 billion and net profit of VND 4,202 billion. To fund aggressive expansion, the board proposed no dividend for 2026, with retained earnings reinvested into coffee and mulberry projects. A dividend of VND 500 per share is planned for 2027, subject to shareholder approval.

Market Context

HAG shares have experienced volatility, reflecting broader market uncertainty and investor skepticism about the company’s turnaround. The stock trades on HOSE and has been under pressure due to past financial difficulties. Chairman Duc’s insider buying is a strong signal of confidence, but the company’s heavy reliance on agricultural expansion and debt financing from OCB carries execution risk. The sector (agriculture/food) is cyclical and sensitive to commodity prices and weather conditions.

Strategic Significance

The chairman’s personal share purchases and public guarantee aim to restore investor confidence after years of restructuring. The ambitious 2026 profit target (nearly double 2025) hinges on scaling coffee and mulberry operations, with a goal of 20,000 ha of coffee by 2028. The no-dividend policy prioritizes reinvestment, but shareholders forgo near-term income. Success depends on execution of the plantation expansion, processing plant construction, and favorable commodity prices. The involvement of OCB and WASI provides financial and technical support, but the strategy is capital-intensive and exposes HAG to agricultural risks.

What to Watch

• Quarterly updates on coffee and mulberry planting progress (target: 7,000 ha coffee in 2026).
• HAG’s Q1 2026 earnings release to gauge revenue and profit trajectory.
• Any additional insider buying by Chairman Duc or other executives.
• Commodity price trends for coffee and durian in global markets.
• Debt levels and interest coverage ratio, given OCB’s financing role.