YEG: Composer Nguyen Hai Phong Appointed Creative Director at SYE, YeaH1-Sony JV

Overview

YeaH1 Group (YEG) has appointed composer Nguyen Hai Phong as Creative Music Director at SYE, its joint venture with Sony Music Entertainment. The appointment is part of SYE’s strategy to develop a structured ‘big label’ model in Vietnam, integrating talent development, production, and global distribution.

Key Facts

• Nguyen Hai Phong was appointed Creative Music Director at SYE, a joint venture between YeaH1 Group and Sony Music Entertainment.
• SYE was launched in January 2025 and is backed by Sony Music Entertainment.
• Nguyen Hai Phong has nearly 25 years of experience and is known for hits like “Dong thoi gian,” “Ba ke con nghe,” and “Bay.”
• SYE manages the group UPRIZE and artists including Ho Dong Quan, Thai Le Minh Hieu, Swan Nguyen, and light (minhtin).
• YEG reported 2025 net revenue of VND 1,653 billion (+61% YoY) and net profit of VND 80.3 billion.
• YEG shares closed at VND 10,000 on April 10, 2026, up 3.50% with volume of 2,233,400 shares.

What Happened

SYE, the joint venture between YeaH1 Group and Sony Music Entertainment, has appointed composer Nguyen Hai Phong as Creative Music Director. In this role, he will oversee overall music strategy, define creative direction, and connect resources within the ecosystem. The company aims to produce content that is not merely entertainment but strategically invested for long-term international competitiveness.

Nguyen Hai Phong stated that Vietnamese music has successes but they remain fragmented. He emphasized the need for a common standard in technical quality and global dialogue, which SYE’s platforms can systematically build. With nearly 25 years in the industry, Phong has mentored many young artists and is known for blending modern elements with Vietnamese identity.

Market Context

YEG shares closed at VND 10,000 on April 10, 2026, up 3.50% on volume of 2.2 million shares. The stock trades on HOSE. YEG’s 2025 revenue surged 61% to VND 1,653 billion, driven by large-scale concert projects and investment in its entertainment ecosystem. However, high upfront costs have pressured profitability, with net profit of VND 80.3 billion. The appointment of a high-profile creative director signals YEG’s commitment to building a sustainable music label amid rising competition in Vietnam’s entertainment sector.

Strategic Significance

The appointment of Nguyen Hai Phong is a key step in SYE’s strategy to establish a ‘big label’ model that integrates the entire music value chain—from talent scouting and training to production and global distribution via Sony Music’s network. This move positions YEG to capture value from Vietnam’s growing music market, which has historically lacked standardized production and international reach. By leveraging Phong’s reputation and industry connections, SYE aims to create a cohesive brand identity and produce content that can compete globally, potentially driving long-term revenue growth for YEG.

What to Watch

• SYE’s first major artist releases under Nguyen Hai Phong’s creative direction.
• Expansion of SYE’s artist roster and any new international distribution deals.
• YEG’s Q1 2026 earnings report to assess the financial impact of SYE’s investments.
• Competitor moves in Vietnam’s music label space, particularly from other media conglomerates.
• Any additional strategic partnerships or funding rounds for SYE.