SJC Gold Price 3/11/2026: PNJ Quotes 14.0 Million VND per Chi

Overview

SJC quoted its 9999 gold bars at 13.7-14.0 million VND per chi (buy-sell) at 7:00 on 3/11/2026, up 100,000 VND per chi on both sides from the previous morning. PNJ (HOSE), the listed jewellery retailer, quoted its SJC 999.9 bars at the identical 13.7-14.0 million VND level, with its own-brand plain rings and Kim Bao gold at 13.4-13.8 million VND per chi. The update matters for PNJ because gold trading volumes and the buy-sell spread feed directly into its retail segment revenue.

Key Facts

• SJC 1L, 10L and 1KG gold bars: 13,700,000 VND buy / 14,000,000 VND sell per chi at 7:00 on 3/11/2026, up 100,000 VND per chi on both sides.
• SJC 99.99% plain rings (1, 2 and 5 chi): 13,280,000 / 13,680,000 VND per chi, also up 100,000 VND per chi both ways.
• PNJ SJC 999.9 gold bars: 13,700,000 / 14,000,000 VND per chi, matching SJC’s own quote.
• PNJ plain rings and Kim Bao 999.9 gold: 13,400,000 / 13,800,000 VND per chi.
• PNJ 999.9 jewellery gold: 13,180,000 / 13,630,000 VND per chi.
• Doji quoted SJC bars at the same 13,700,000 / 14,000,000 VND per chi, indicating a market-wide rather than brand-specific adjustment.
• PNJ shares closed at 15,600 VND on 2/11/2026, per the price context provided.

What Happened

The figures come from the daily gold price table published on the morning of 3/11/2026, compiled from SJC’s own board and a cross-brand comparison covering SJC, Doji, PNJ and Bao Tin Minh Chau. SJC raised both its bar and plain ring quotes by 100,000 VND per chi versus the prior morning, a uniform adjustment across product lines rather than a move concentrated in one segment.

The cross-brand table shows PNJ pricing its SJC-branded bars exactly in line with SJC’s own board, while its proprietary plain rings and Kim Bao gold sit roughly 200,000-300,000 VND per chi below the SJC bar quote on the sell side. PNJ’s 999.9 jewellery gold carries a further discount, quoted at 13,180,000 / 13,630,000 VND per chi. The article does not state the underlying driver of the move, and no company filing or regulatory announcement is cited; the data is a routine morning price board.

Market Context

PNJ trades on HOSE and closed at 15,600 VND on 2/11/2026. The 100,000 VND per chi adjustment is small in percentage terms, roughly 0.7% on the sell price, and is consistent with the day-to-day repricing typical of the Vietnamese gold market, where domestic quotes track international bullion and the VND/USD rate with a managed premium. For a retailer like PNJ, the relevant variable is not the level itself but the persistence of the buy-sell spread, which the table shows at 300,000 VND per chi on SJC bars and 400,000 VND per chi on PNJ’s own plain rings.

Strategic Significance

The strategic read for long-term holders is about PNJ’s mix. Gold bar trading is a low-margin, high-turnover business where PNJ largely acts as a distributor of the SJC brand, while plain rings and branded jewellery such as Kim Bao carry better margins and are where the company has been building its own franchise. A stable premium on SJC bars with a wider spread on PNJ-branded rings supports the thesis that PNJ captures more value per chi on proprietary products. Conversely, if SJC’s managed premium compresses, PNJ’s bar segment contributes less and the earnings burden shifts further onto retail jewellery, which is more sensitive to consumer demand than to bullion prices.

What to Watch

• PNJ’s next monthly or quarterly trading update for gold bar versus jewellery revenue mix.
• The SJC buy-sell spread over coming sessions; a widening spread signals tighter physical supply.
• Domestic premium over international bullion, which drives import and smuggling incentives.
• VND/USD movements, since gold repricing in Vietnam typically follows the exchange rate with a lag.
• Year-end wedding-season demand data points for plain rings and 999.9 jewellery.