Vietnam Gold Prices Rise Aug 13: SJC, PNJ, DOJI, BTMC, BTMH

Overview

Domestic gold prices in Vietnam increased across major retailers on the morning of August 13, 2026, with gold bars and plain gold rings rising by 300,000-800,000 VND per tael. The move affected listed jewelry retailer PNJ (HOSE), which adjusted its gold ring prices upward. The increase aligns with global gold price movements and reflects sustained demand in the Vietnamese market.

Key Facts

• At 9:15 AM on August 13, SJC, PNJ, DOJI, Bảo Tín Minh Châu, and Bảo Tín Mạnh Hải all raised gold bar prices by 300,000-800,000 VND/tael.
• PNJ increased gold ring buying price by 400,000 VND/tael and selling price by 300,000 VND/tael, to 140.9-144.5 million VND/tael.
• DOJI raised gold ring prices by 500,000 VND/tael on both sides, reaching 142-146 million VND/tael.
• Bảo Tín Minh Châu held gold ring prices steady at 142-146 million VND/tael but raised gold bar prices by 800,000 VND/tael.
• Gold bar prices at SJC, PNJ, DOJI, and Bảo Tín Mạnh Hải all reached 141.6-144.6 million VND/tael.
• The widest spread between highest and lowest gold ring buying prices was 1.5 million VND/tael, and 2.2 million VND/tael on the selling side.
• PNJ closed at 35,050 VND on August 12, 2026, on HOSE.

What Happened

Domestic gold prices in Vietnam opened higher on August 13, 2026, continuing the upward trend from the previous session. At 9:15 AM, gold bars at SJC, PNJ, DOJI, and Bảo Tín Mạnh Hải all rose by 300,000 VND/tael on both buying and selling sides, reaching 141.6-144.6 million VND/tael. Bảo Tín Minh Châu saw a larger increase of 800,000 VND/tael, also reaching the same level.

In the plain gold ring segment, price adjustments varied by retailer. SJC increased by 300,000 VND/tael on both sides, while PNJ raised buying prices by 400,000 VND/tael and selling prices by 300,000 VND/tael. DOJI led with a 500,000 VND/tael increase on both sides, while Bảo Tín Mạnh Hải rose by 300,000 VND/tael. Bảo Tín Minh Châu kept ring prices unchanged. The data was compiled from retailer listings at 9:15 AM, reflecting the morning session’s opening.

Market Context

PNJ, listed on HOSE, closed at 35,050 VND on August 12, 2026. The gold price increase is part of a broader trend in the Vietnamese precious metals market, which has seen sustained volatility amid global economic uncertainty. Retailers’ gold price adjustments directly impact PNJ’s jewelry sales margins, as gold is a key input. The move also reflects the competitive dynamics among major gold retailers, with price spreads of up to 2.2 million VND/tael on selling sides.

Strategic Significance

For long-term investors, the gold price movement underscores PNJ’s dual exposure: as a gold retailer, higher gold prices can boost revenue but may compress margins if retail prices lag. PNJ’s ability to adjust prices quickly, as seen in this session, is critical for maintaining profitability. The company’s position as a leading jewelry retailer in Vietnam, with a strong brand and distribution network, allows it to navigate gold price fluctuations. The sustained demand for gold, both as an investment and for jewelry, supports PNJ’s core business, though investors should monitor global gold trends and domestic consumption patterns.

What to Watch

• Global gold price movements, particularly the London fix and COMEX futures, which influence domestic pricing.
• PNJ’s monthly sales reports and any commentary on gold jewelry demand.
• The State Bank of Vietnam’s policy on gold market management, including any changes to import quotas or trading regulations.
• Competitor pricing strategies, as aggressive moves by DOJI or Bảo Tín Minh Châu could impact market share.
• PNJ’s Q3 2026 earnings release, expected in October, to assess margin impact from gold price volatility.