Meiyijia Opens First Ohmee Stores at Petrolimex Stations in Vietnam

Overview

Chinese convenience store chain Meiyijia, operating under the Ohmee brand in Vietnam, opened its first two international gas-station stores at Petrolimex stations in Hanoi on September 5, 2026. This pilot partnership could expand across Petrolimex’s network, marking a strategic move into non-fuel retail for the Vietnamese oil giant (HOSE: PLX).

Key Facts

• Two Ohmee Express stores opened on September 5, 2026, at Petrolimex stations at 74 Ngọc Hồi and 497 Nguyễn Quý Đức, Hà Nội.
• This is the first time Meiyijia has deployed its international convenience store format in a gas station globally.
• Ohmee officially launched in Vietnam on April 22, 2026, and has 35 stores across Hà Nội, Bắc Ninh, Hải Dương, Hưng Yên, and Nghệ An.
• Meiyijia operates 40,147 stores in China as of end-2025, ranking first in the China Chain Store & Franchise Association (CCFA) 2026 list.
• Meiyijia generates annual revenue of USD 8.3 billion, according to earlier reports.
• The pilot aims to refine product mix, service processes, and customer experience before potential expansion.
• PLX shares closed at VND 36,000 on September 6, 2026.

What Happened

On September 5, 2026, two Ohmee Express convenience stores opened at Petrolimex gas stations in Hanoi, marking the first international gas-station stores for Chinese parent company Meiyijia. Unlike typical Ohmee stores in residential areas, these are located within fuel stations, allowing customers to purchase food, beverages, and essentials while refueling.

According to Ohmee Vietnam, this is the first time Meiyijia has trialed its international convenience store format in a gas station worldwide. Vietnam was also the first foreign market for Ohmee’s internationalization. The two Petrolimex locations are experimental, with both parties aiming to finalize product assortment and service standards before scaling up. Ohmee has been in Vietnam since April 2026 and currently operates 35 stores.

Market Context

Petrolimex (PLX), listed on HOSE, closed at VND 36,000 on September 6, 2026. The oil and gas sector in Vietnam has been under pressure from global oil price volatility, but non-fuel retail is seen as a growth avenue. Petrolimex operates a vast network of gas stations nationwide, making it an attractive partner for convenience store chains. The pilot with Meiyijia could diversify PLX’s revenue streams beyond fuel sales, aligning with global trends where oil retailers boost margins via convenience retail.

Strategic Significance

For PLX, this partnership represents a strategic move to enhance the value of its real estate and customer traffic. Gas stations are high-footfall locations, and adding convenience retail can increase revenue per square meter and customer loyalty. For Meiyijia, Vietnam serves as a testbed for international expansion, and partnering with a state-linked giant like Petrolimex provides immediate scale potential. If successful, the model could be rolled out across Petrolimex’s thousands of stations, creating a significant non-fuel revenue stream for PLX and a major market entry for Meiyijia.

What to Watch

• Expansion of Ohmee stores to additional Petrolimex stations beyond the two pilots.
• Quarterly non-fuel revenue contribution from PLX’s retail operations.
• Regulatory approvals or partnership agreements between PLX and Meiyijia.
• Performance metrics of the pilot stores, such as sales per square meter and customer traffic.
• Any announcements from Meiyijia regarding further international expansion plans.