NET Dividend 2025: Bột giặt NET Pays 6,500 VND per Share, 10.66% Yield

Overview

Bột giặt NET (ticker NET, HNX) has announced a 2025 cash dividend of 6,500 VND per share, equivalent to a 65% payout ratio, with a total outlay of approximately 146 billion VND. The ex-date is October 6 and payment is scheduled for October 14. The announcement matters for NET shareholders because it maintains the company’s long record of high, consistent cash returns, and it directs nearly 76 billion VND to parent Masan HPC.

Key Facts

• Dividend rate: 65% of par value, or 6,500 VND per share for 2025.
• Total cash payout: approximately 146 billion VND.
• Ex-date (record date): October 6; payment date: October 14.
• Shares outstanding: nearly 22.4 million.
• Parent Masan HPC holds 52.25% and will receive nearly 76 billion VND.
• H1 2025 net revenue: 891 billion VND, up 21% year-on-year.
• H1 2025 net profit: nearly 47 billion VND, down almost 43% year-on-year.
• Reference price: 61,000 VND per share on September 24, implying a dividend yield of about 10.66%.

What Happened

According to the company’s announcement, CTCP Bột giặt NET will close its shareholder list on October 6, 2025, to pay a 2025 cash dividend at a ratio of 65%, meaning each share receives 6,500 VND. Payment is expected on October 14, 2025. With nearly 22.4 million shares outstanding, the total distribution is estimated at 146 billion VND. Masan HPC, the parent company owning 52.25% of NET, will collect nearly 76 billion VND from this round.

NET has a long-standing practice of paying high cash dividends every year since listing in 2010, typically in the tens of percent. The 65% cash dividend was first set as a record in 2024 and is being maintained for 2025. The article notes that in the first half of 2025, net revenue rose 21% year-on-year to 891 billion VND, but higher cost of goods sold eroded gross profit, and after other expenses, net profit fell nearly 43% year-on-year to just under 47 billion VND.

Market Context

NET trades on the HNX. The stock closed at 61,000 VND per share on September 24, 2025. At that price, the 6,500 VND dividend represents a yield of roughly 10.66%, well above typical deposit rates and many HNX-listed peers. The consumer staples sector in Vietnam has faced margin pressure from input costs, and NET’s profit decline reflects that trend, yet the company is maintaining its high dividend policy. The broader Vietnamese market has seen mixed liquidity, with investors favoring names offering tangible cash returns.

Strategic Significance

For long-term investors, NET’s dividend policy is the core of the investment case. The company is effectively a cash-distribution vehicle within the Masan group, and the 65% payout provides a predictable income stream. However, the 43% drop in H1 2025 net profit raises a question: if earnings continue to fall, the dividend may become less covered by profits. The parent’s 52.25% stake means Masan HPC is the largest beneficiary, and its own cash needs could influence future dividend decisions. The key strategic tension is between NET’s tradition of high payouts and the erosion of its earnings base.

What to Watch

• Q3 2025 earnings release, to see whether the profit decline continues or stabilizes.
• Any change in the dividend policy for 2026, especially if net profit remains under pressure.
• Masan HPC’s use of the nearly 76 billion VND dividend proceeds, which may signal group-level capital allocation priorities.
• Trading liquidity around the October 6 ex-date, as the stock adjusts for the dividend.
• Input cost trends in the detergent segment, which drive NET’s gross margin.