MWG Insider Sells 1M Shares to Fund DMX Stake; Retail Giant Posts 29% Revenue Growth

Overview

Doan Van Hieu Em, a board member of Mobile World Investment Corporation (MWG), has registered to sell 1 million MWG shares to rebalance his portfolio toward DMX, the company’s electrical appliance retail arm. The sale follows a prior disposal of 2 million shares in May 2026. MWG also reported strong 7-month revenue growth of 29% year-on-year, reaching VND 111,394 billion.

Key Facts

• Doan Van Hieu Em registered to sell 1 million MWG shares between September 7 and October 6, 2026.
• The sale will reduce his stake to approximately 1.268 million shares, or 0.086% of MWG’s charter capital.
• Proceeds are intended for long-term investment in DMX shares.
• Previously, he sold 2 million MWG shares between May 6 and May 21, 2026, for the same purpose.
• MWG shares closed at VND 75,900 on August 27, 2026, up 22% over the past month; the sale could raise about VND 76 billion.
• MWG reported net revenue of VND 111,394 billion for the first seven months of 2026, up 29% year-on-year, reaching about 60% of its full-year target of VND 185,000 billion.
• DMX (including The Gioi Di Dong, Dien May Xanh, Topzone, Erablue, and Tho Dien May Xanh) generated VND 75,200 billion in revenue in 7 months, up 29%.

What Happened

Doan Van Hieu Em, a member of the Board of Directors of Mobile World Investment Corporation (MWG), has filed a registration to sell 1 million MWG shares during the period from September 7 to October 6, 2026. The transaction will be executed via negotiated or order-matching methods on the exchange. If fully sold, his holdings will drop to approximately 1.268 million shares, representing 0.086% of the company’s charter capital.

The stated purpose is to restructure his investment portfolio to shift into shares of Dien May Xanh Investment Corporation (DMX), with a long-term partnership orientation. This follows a similar sale of 2 million MWG shares between May 6 and May 21, 2026. The registration comes about two weeks after MWG Chairman Nguyen Duc Tai completed the purchase of 1 million shares from July 31 to August 13, 2026, raising his direct ownership to nearly 33.44 million shares, or 2.264% of charter capital.

Market Context

MWG shares have risen 22% over the past month, closing at VND 75,900 on August 27, 2026. The stock trades on the Ho Chi Minh Stock Exchange (HOSE). The insider sale comes amid strong operational performance: MWG’s 7-month revenue reached VND 111,394 billion, up 29% year-on-year, with DMX contributing VND 75,200 billion (up 29%) and Bach Hoa Xanh generating VND 33,900 billion (up 28%). The company’s network includes 1,005 The Gioi Di Dong stores, 2,002 Dien May Xanh stores, 3,378 Bach Hoa Xanh stores, 420 An Khang pharmacies, and 95 AvaKids stores, plus 283 Erablue stores in Indonesia.

Strategic Significance

The insider’s shift from MWG to DMX reflects a strategic reallocation toward the electrical appliance retail segment, which is a core growth driver for the group. DMX’s strong revenue growth (29% in 7 months) and its expansion in Indonesia (Erablue revenue up 89%) suggest that the board member sees greater upside in the subsidiary’s standalone prospects. For long-term investors, this signals confidence in DMX’s operational momentum, while MWG’s overall performance remains robust, with revenue tracking toward its full-year target. The sale also highlights the growing importance of DMX as a separate listed entity, potentially attracting more investor attention.

What to Watch

• Completion of the sale and any subsequent filings on MWG or DMX shareholding changes.
• MWG’s Q3 2026 earnings release, expected in October, to confirm continued revenue growth.
• DMX’s standalone financial results and any updates on its strategic plans.
• Further insider trading activity by MWG board members or major shareholders.
• Progress of Erablue’s expansion in Indonesia and its contribution to group revenue.