Vietnam Airlines (HVN) Signs Comprehensive Cooperation with Da Nang to Boost Tourism

Overview

Vietnam Airlines (HVN) and the Da Nang People’s Committee signed a comprehensive cooperation program for the 2026-2030 period to boost tourism and air connectivity. The agreement includes increasing flight frequencies on key international routes from Da Nang, with the airline aiming to make Da Nang a hub. The move comes as Da Nang’s tourism sector saw nearly 10 million visitors in the first half of 2026.

Key Facts

• Vietnam Airlines and Da Nang city signed a comprehensive cooperation program for 2026-2030 on July 10, 2026.
• Da Nang received nearly 10 million tourists in H1 2026, with total revenue of nearly VND 35,000 billion.
• Vietnam Airlines currently operates 10 routes to Da Nang (6 domestic, 4 international), with about 32 flights per day, accounting for nearly 25% of total flights to the city.
• In H1 2026, Vietnam Airlines Group transported over 2.3 million passengers to and from Da Nang.
• From early July 2026, HVN increased frequencies on Da Nang-Seoul to 14 flights/week, Da Nang-Tokyo to 11 flights/week, and Da Nang-Osaka to 5 flights/week.
• The cooperation focuses on developing new routes, promoting Da Nang via HVN’s media ecosystem, and targeting MICE, resort, golf, cultural, and culinary tourism segments.

What Happened

On July 10, 2026, the Da Nang People’s Committee and Vietnam Airlines signed a comprehensive cooperation program for the 2026-2030 period. The agreement aims to increase tourist arrivals to Da Nang, which has seen a tourism boom with nearly 10 million visitors in the first half of 2026, generating nearly VND 35,000 billion in revenue.

Chairman of the Da Nang People’s Committee Nguyen Manh Hung stated that the partnership will enhance the city’s connectivity and competitiveness. Vietnam Airlines Chairman Dang Ngoc Hoa noted that Da Nang has become a favorite destination for international tourists, especially South Koreans, who view the city as an experiential and entertainment hub. HVN plans to invest in Da Nang as a hub and collaborate with tourism promotion units to attract more visitors.

Market Context

HVN shares closed at VND 25,550 on July 9, 2026, down 2.85% with volume of 2,195,100 shares. The stock trades on HOSE. The aviation sector is recovering as international travel rebounds, and Da Nang is a key destination. The cooperation agreement supports HVN’s strategy to strengthen its network and capture growing tourism demand, particularly from South Korea and Japan.

Strategic Significance

The partnership positions Da Nang as a strategic hub for Vietnam Airlines, allowing the carrier to consolidate its operations and capture a larger share of the growing international tourist flow to central Vietnam. By increasing frequencies on high-demand routes like Seoul, Tokyo, and Osaka, HVN can improve load factors and revenue. The focus on MICE, golf, and cultural tourism aligns with premium travel trends, potentially boosting yields. This deal also strengthens HVN’s relationship with local authorities, which could facilitate infrastructure investments and marketing support.

What to Watch

• Passenger traffic and load factor data for HVN’s Da Nang routes in Q3 2026.
• Announcement of new routes or additional frequency increases from Da Nang.
• Q2 2026 earnings report for HVN, expected in August 2026.
• Tourism arrival numbers for Da Nang in the second half of 2026.
• Any updates on HVN’s hub investment plans at Da Nang International Airport.