FPT Retail's Long Chau partners with Green SM for electric motorbike medicine delivery

Overview

FPT Retail’s Long Chau pharmacy chain has signed a partnership with Green SM (GSM) to deliver medicines and health products using electric motorbikes across 19 provinces and cities, including Hà Nội, Hồ Chí Minh City, and Đà Nẵng. The service will initially cover more than 1,500 Long Chau pharmacies and is expected to expand to the entire system by 2027. This collaboration marks a strategic move to enhance last-mile delivery capabilities for the growing online health product segment.

Key Facts

• Partnership announced on July 24, 2026, between Green SM and Long Chau, a subsidiary of FPT Retail (FRT).
• Initial rollout covers more than 1,500 Long Chau pharmacies across 19 provinces and cities.
• Long Chau operates over 2,700 pharmacies and more than 230 vaccination centers nationwide.
• Green SM holds a 33.7% share of total transaction value among three two-wheeler delivery platforms as of June 2026 (Mordor Intelligence).
• A Q&Me survey in Hà Nội, Hồ Chí Minh City, and Đà Nẵng found 52% of respondents use Green SM Express most frequently.
• Green SM already provides delivery services for Shopee, Jollibee, and Aeon Mall.
• FRT closed at 139,500 VND on September 8, 2026, on HOSE.

What Happened

Green SM and Long Chau have entered a formal cooperation agreement to handle delivery of pharmaceutical and health-care products via electric motorbikes. The service will be implemented at over 1,500 Long Chau pharmacies across 19 provinces, with a target to cover the entire Long Chau network by 2027. Each order will follow standardized procedures including recipient verification, status updates, handling of failed deliveries, returns, and incident management, coordinated through a digital platform.

Green SM’s drivers, known as Bác Tài Xanh, will receive training on order handling, product preservation, customer data security, and problem resolution. The partnership is part of Long Chau’s strategy to strengthen its online sales and home delivery capabilities, responding to rapidly increasing demand for health products purchased online.

Market Context

FPT Retail (FRT) trades on HOSE and closed at 139,500 VND on September 8, 2026. The retail pharmacy sector in Vietnam is expanding, with Long Chau being a leading chain. Green SM, backed by billionaire Phạm Nhật Vượng, has become a dominant player in two-wheeler delivery, surpassing competitors like Grab and be in market share. This partnership aligns with broader trends of digital transformation and electric vehicle adoption in logistics.

Strategic Significance

For FRT, this partnership enhances its last-mile delivery infrastructure without heavy capital investment, leveraging Green SM’s extensive network and electric fleet. It positions Long Chau to capture more online health product sales, a high-growth segment. For Green SM, the deal adds a major retail client, reinforcing its leadership in the delivery market and expanding its use case beyond food and e-commerce. The collaboration also supports Vietnam’s green transportation goals, potentially improving brand perception for both companies.

What to Watch

• Expansion of the delivery service to all Long Chau stores by 2027, as planned.
• Quarterly revenue contribution from online sales and delivery for FRT.
• Any further partnerships between Green SM and other retail or healthcare chains.
• Regulatory developments regarding pharmaceutical delivery and electric vehicle logistics.
• Competitive responses from other pharmacy chains or delivery platforms.