GSM partners Long Chau for electric motorbike medicine delivery

Overview

GSM, the electric taxi and delivery company chaired by billionaire Pham Nhat Vuong, has signed a partnership with Long Chau pharmacy chain, a subsidiary of FPT Retail (FRT), to deliver medicines and health products using electric motorbikes. The service launches immediately across 19 provinces and cities, with plans to cover the entire Long Chau network by 2027. This collaboration strengthens FRT’s logistics capacity in the fast-growing online healthcare segment.

Key Facts

• GSM and Long Chau officially cooperate on medicine and health product delivery via electric motorbikes.
• The service covers more than 1,500 Long Chau pharmacies across 19 provinces and cities, including Hà Nội, TP Hồ Chí Minh, Đà Nẵng, Long An, Cần Thơ, Quảng Ninh, and Hải Phòng.
• By 2027, the service is expected to cover the entire Long Chau network nationwide.
• Long Chau currently operates over 2,700 pharmacies and more than 230 vaccination centers across Vietnam.
• Green SM accounted for 33.7% of total transaction value among three comparable two-wheeled delivery platforms in June 2026, per Mordor Intelligence.
• A Q&Me survey in Hà Nội, TP Hồ Chí Minh, and Đà Nẵng found 52% of respondents chose Green SM Express as their most frequently used delivery app.
• Green SM previously provided delivery services for Shopee, Jollibee, and Aeon Mall.

What Happened

On September 9, 2026, GSM and Long Chau announced a formal cooperation to deliver medicines and health products using electric motorbikes. The service is operational immediately at over 1,500 Long Chau pharmacies across 19 provinces and cities. Each order handled by Green SM follows standardized procedures, including recipient verification, status updates, handling of failed deliveries, returns, and incident resolution. Both parties manage order intake, dispatch, and status updates on a digital platform to monitor progress and quality.

Green SM’s drivers, known as Bác Tài Xanh, receive training on order handling, product preservation, customer data security, and problem resolution. The partnership aims to meet the rising demand for online purchases and home delivery of healthcare products. Long Chau is part of FPT Retail, chaired by Nguyễn Bạch Điệp.

Market Context

FRT, listed on HOSE, closed at 139,500 VND on September 8, 2026. The stock has been supported by Long Chau’s rapid expansion and strong retail pharmacy demand. GSM, listed on UPCOM, closed at 24,300 VND on September 6, 2026. The partnership aligns with Vietnam’s growing e-commerce and quick-commerce trends, particularly in healthcare. Green SM’s established market share in two-wheeled delivery positions it as a key logistics partner for FRT’s digital health strategy.

Strategic Significance

For FRT, this partnership addresses a critical bottleneck in healthcare e-commerce: reliable, temperature-sensitive last-mile delivery. By leveraging Green SM’s electric fleet and trained drivers, Long Chau can enhance service quality and expand its online prescription and over-the-counter delivery capabilities. This move supports FRT’s ambition to become a leading digital healthcare platform in Vietnam. For GSM, the deal diversifies its client base beyond food and e-commerce, entering the high-growth pharmaceutical logistics niche. The collaboration also reinforces the ecosystem synergy within Vingroup-affiliated companies, potentially improving operational efficiency and customer trust.

What to Watch

• Expansion timeline: Monitor whether the service reaches all Long Chau stores by 2027 as planned.
• Volume metrics: Look for quarterly updates on the number of deliveries handled by Green SM for Long Chau.
• FRT’s earnings: Assess impact on FRT’s revenue and margin in upcoming quarterly reports.
• Competitive response: Watch for similar partnerships by rival pharmacy chains or delivery platforms.
• Regulatory changes: Track any new regulations on pharmaceutical delivery that could affect service standards or costs.